Large scale signage is where it's at! Another in-house project with the Minnesota Urban Debate League.. We wanted to raise the profile of debate at the schools we serve. The idea being that since debate is the oldest MSHSL state sport (older than hockey) we wanted to go big, or go home!
Since we're an outside organization, finding the balance between our branding, and respecting the unique identity of each school was important. First step was creating a simple frame to ID their connection to the MNUDL. Lots of research went into color matching each schools official colors, and finding or re-creating mascots and getting everything to scale.
It was a blast.